A major portion of our activity and knowledge base is centred on the media. Because the consultants at Inzalo Communication have had extensive experience in dealing with the media, writing on behalf of our clients and on behalf of publications, the company has special expertise in this area. The Consultancy prides itself on knowing the editors, the style of editorial required by a medium and understanding what the journalist or editor expects. As part of our service we offer:

• Research and writing of press releases
• Setting up one-on-one interviews
• Arranging media conferences
• Setting up panel discussions (where applicable)
• Implementing media programmes
• Developing specific programmes for immediate action, including crisis communications plans, new product launches, financial results, etc.
• Crisis Communication media plans
• Maintaining a database of key journalists pertinent to an industry and developing working relationships with these journalists

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